Concept:
Messis Organic is a premium organic food brand inspired by the elegance and tradition of Greek culture. Targeted toward middle- and upper-class consumers seeking high-quality organic products, the project focused on creating a cohesive brand identity across packaging and digital platforms.
Approach:
To reflect the brand’s sophistication and authenticity, I crafted a visual identity rooted in darker tones and intricate illustrations. These elements evoked a sense of luxury and artisanal craftsmanship. A custom-designed Greek column motif and a refined logo set the tone for the brand’s direction, emphasizing its connection to Greek heritage and organic quality.
Final Product:
With Adobe Illustrator and original photography, I developed the complete Messis Organic brand. The project included designs for four packaging types: a milk carton, egg carton, bread box, and butter box. Additionally, I expanded the brand into the digital realm by designing two static website pages optimized for both desktop and mobile platforms, ensuring a seamless and visually appealing customer experience across mediums.
