Concept:
For Design Team, me and my design partner received a client who is an electrician and wants a company to exceed just his name. His desired name is Lighthouse Electric and he wanted the branding to be based around lighthouses. My design partner and I began designing collateral that consisted of a brand, logo, brand style guide, informational rack card, business card, interactive website, social media ads, and merchandise.
Approach:
My vision for Lighthouse Electric is a wholesome, memorable, and welcoming brand that ties back to Rhode Island roots, since the client is a Rhode Island electrician. I decided to go with a Rhode Island themed color palette to embrace the lighthouse feel, and I used welcoming typefaces to embody their respectful nature.
Final Product:
With the use of Adobe Illustrator, InDesign, Figma, and Wordpress, my partner and I were able to help create these branded components. Through many meetings, digital iterations, and creating concepts, we successfully designed a brand for this electrician, and he will be using it to represent himself and his profession.
