Concept:
Kovra is a brand I created for an energy shot company that was inspired by snake venom. It is aimed towards young adults and older teens who need an instant boost of energy to get through the day. The goal was to create a brand targeted for this audience and also create a package that holds 4 energy shots and can hang on a store rack.
Approach:
To embrace the idea of snake venom and snake scales, I created a color palette that had bright pinks and greens, as well as a black background to make the other colors pop. I also created a snake scale pattern on the back, as well as snake illustrations to convey this idea of energy and venom.
Final Product:
With Adobe Illustrator, I was able to create an exciting brand, as well as a packaging that screams “energy!” I also made sure to include a tab at the top of the package so it can hang on store shelves and catch the eye of consumers. This exciting and infectious brand is sure to catch the eye of people who need an additional boost of caffeine in their lives and is sure to make them feel the bite.
