Concept:
Chaga is a brand I designed as an alternative way to drink coffee. Chaga is a mixture of regular coffee and ground up mushrooms to not only improve body and brain health, but also to improve focus and have a healthier dosage of caffeine. I designed this brand to be natural and welcoming, and with that brand, I designed a full page print ad, 2 fractional print ads, 2 forms of outdoor ads, 2 online banner ads, 2 social media ads, a Google ad, a 30 second radio ad, and a TikTok ad.
Approach:
For Chaga, I knew I wanted to make Chaga very natural with a muted color palette and sophisticated fonts. I wanted to resonate with older audiences as well as Gen Z as a means of getting a healthy amount of caffeine and also ingesting healthy forms of fungi that promote brain health and focus. I envisioned my advertisements to embrace natural ingredients and the importance of human health.
Final Product:
With the use of personal imagery, natural elements, a sophisticated typographic hierarchy, and a neutral color palette, I was successfully able to create an advertising campaign for Chaga. The final designs for the advertisements work very well together and are definitively part of the same brand, and this brand can successfully promote their coffee anywhere and in any medium.
