Concept:
With the animation industry, specifically streaming services, facing a significant downturn in demand for animated projects, how does an animation network find relevance and reach a wide audience? Cone Cartoons is a television and streaming cartoon network airing shows geared toward a Gen Z audience.
Approach:
Bright colors, silly, fun characters and a touch of adult humor come together in a personification of objects that create visual excitement and just plain fun. Through an exploration of whimsical illustrations, a vibrant, saturated color palette and stick-figure anthropomorphism, the visual identity of Cone Cartoons began to come to life.
Final Product:
Testing these design elements, I gained confidence, expanding the brand to include a friendly, approachable logo made from typography with bouncing baselines, size variations and an offset stroke. This project later became the inspiration for my own personal brand.
