Concept:
Ganymede Hospital is a visionary healthcare brand set in a futuristic space environment. This project challenged me to craft a comprehensive visual identity system, integrating brand design with interactive and wayfinding components, all tailored for a cutting-edge, interstellar medical facility.
Approach:
I balanced a futuristic aesthetic with the clean, clinical simplicity expected of healthcare branding. Traditional hospital branding often relies on red palettes, crosses, and hearts, so I took a fresh, innovative approach by incorporating a “G” into the heart logo and utilizing a space-inspired color palette. This unique combination conveyed both the advanced technology and the life-saving mission of the hospital.
Final Product:
Using Adobe Illustrator, I designed a sleek, futuristic, space-themed brand for Ganymede Hospital. To bring the concept to life, I created a physical prototype at the Johnson & Wales Innovation Lab. By leveraging tools like a laser engraver and materials such as acrylic plastic and paper, I developed a tangible, engaging representation of the brand that showcased its functional and aesthetic qualities.
