Concept:
Soul Valley is a fictional brand dedicated to raising awareness about mental health, specifically targeting teenagers and college students. To reflect the complexities of mental health, I designed an intricate snake-fold brochure that goes beyond the traditional tri-fold format, emphasizing depth and layers in its visual storytelling.
Approach:
From the outset, I envisioned Soul Valley as a brand that balanced a professional tone with a vibrant, approachable aesthetic. To resonate with older children and college students, I incorporated bright colors, engaging imagery, and a thoughtful layout. By combining these elements, I aimed to create a design that would catch the attention of the target audience while effectively communicating important mental health information.
Final Product:
The snake-fold brochure brought the Soul Valley brand to life with its dynamic use of color, intentional layout design, and impactful imagery. Strategic use of shapes and a strong typographic hierarchy ensured the information was accessible and engaging. The final design successfully serves as a powerful tool for spreading awareness about mental health challenges faced by teenagers and college students.
