Concept:
Oro is a luxury men’s fragrance brand designed to embody boldness, sophistication, and power. This project involved creating a fully realized brand identity and packaging suite that reflects the exclusivity and elegance of a high-end cologne.
Approach:
My goal was to develop a fragrance brand that commands attention and represents sophistication. Initially conceived as a physical prototype, the brand evolved into a polished digital concept, leveraging refined design techniques to enhance its professional appeal. Through multiple iterations of packaging and marketing materials, I fine-tuned Oro’s visual language, ensuring it resonated with its upscale target audience.
Final Product:
Using Adobe Illustrator and InDesign, I created a cohesive brand identity and packaging system that projects luxury and sophistication. The final deliverables included digital designs for the cologne’s packaging, a custom shopping bag, an authentication certificate, and a striking billboard advertisement. These elements combined to present Oro as a brand tailored for discerning men with refined tastes.
